Owner, founder, professional manager of Water World and WEST technique.

I grew up next to the sea and never left the water since. The water was the only place I could feel good, relax and just swim. I was never a talent or an Olympic swimmer but I believe in hard work and love long distance swimming.
Today, after passing the age of 40, I have an amazing wife, Tami & 2 kids - Tom & Libby, and over 30 years of experience as a swimmer, a qualified hydro therapist, swimming coach, babies swimming instructor, Watzu, Jahara and shiatsu therapist, triathlon coach, open water coach, therapeutic swimming instructor, pregnant women coach and for my mom – hold a BA in business & marketing from IDC, Herzliya